The Role 🛼

As a Creative Copywriter at Higherin, you’ll bring ideas to life by writing bold, culturally relevant copy for our student-first campaigns.

Developing campaigns from concept to execution across social, digital and live formats, you’ll collaborate with the Lead Copywriter and Creative team to create work that genuinely connects with our target audience.

Who we are and what we do 👋

Higherin is on a mission to help ambitious young people land their dream careers. We connect students with leading employers through our careers platform, showcasing apprenticeships, placements, internships, and graduate opportunities across the UK. Alongside this, our creative agency partners with top brands to bring career discovery to life in new and exciting ways.

Core Responsibilities 🍏

Creative Development & Pitches

• Contribute ideas and develop creative concepts for new business pitches and campaign briefs.

• Develop compelling messaging for those creative concepts (taglines/hooks/rationale).

• Turn strategy and market research into standout creative ideas that win new business.

• Collaborate with designers and strategists to bring pitch decks to life, taking ownership of all copy elements in each of your assigned pitches.

Copywriting & Campaign Delivery

• Write clear, engaging and on-brand copy for clients across a wide range of industries.

• Deliver copy for interactive digital campaigns (e.g. careers websites, competitions) as well as social-first campaigns (TikTok, Instagram, LinkedIn) and live events (careers fairs, on-campus events).

• Adapt tone of voice for different audiences (Gen Z/Gen Alpha), platforms (web/social) and formats (email/digital/short-form video/live events/etc.).

• Manage multiple projects simultaneously, meeting deadlines and delivery standards.

• Edit and proofread your copy (and others) to ensure accuracy, consistency and strict adherence to each client’s brand guidelines.

Innovation & Cultural Relevance

• Research audiences, competitors and cultural trends to inform your creative output.

• Experiment with new writing styles, formats and AI-assisted workflows.

• Proactively bring fresh ideas and campaign concepts to each idea generation session.

Collaboration & Client Partnership

• Work closely with designers and wider team members to deliver integrated campaigns.

• Participate in workshops, brainstorms and campaign reviews.

• Build strong relationships with clients, understanding their needs and objectives.

• Execute tasks with the flair and professionalism needed to push Higherin and its clients in the right direction.

You are right for this role if you bring... ✅

Creative Thinking - You bring fresh ideas to the table and know how to build on others’. You’re curious, culturally aware, and always looking for better, smarter ways to approach a brief.

Ownership & Initiative - You take responsibility for your work and your time. You’re proactive in taking initiative, managing your workload and keeping projects moving without needing constant direction.

Communication - You express your ideas clearly, both in your writing and when talking through work. You can adapt your tone depending on the audience, whether that’s a client, teammate or the student audience.

Adaptability - You’re comfortable working across different formats, clients and timelines. You stay calm under pressure, respond well to change, and can shift gears when priorities change.

Collaboration - You work well with others (designers, managers, clients) and contribute positively to creative sessions. You enjoy learning from feedback and know how to give constructive notes to colleagues when needed.

Essential Skills and Experience... 🔑

• 2+ years’ experience in a copywriting or similar role within an agency or in-house team.

• Portfolio or samples of work demonstrating creative thinking and high-quality copy across campaigns and/or a variety of formats.

• Experience writing for a range of formats, ideally including social media and digital-first campaigns.

• Excellent command of written English, with strong attention to detail and accuracy. This includes identifying spelling and grammar mistakes in your own work and others.

• Ability to take a brief from concept through to delivery, working across multiple projects and deadlines.

Amazing (but not essential) if you have... 💭

• Experience creating content for student, early careers or school/college audiences.

• Experience with social-first copywriting (e.g. TikTok/Instagram, paid social).

• Familiarity with emerging trends and what’s culturally relevant for Gen Z/Gen Alpha audiences.

Contract Information

Hybrid working✨

We have a hybrid work set-up, whereby you'll be expected to work from our office in Brixton a minimum of 1 day per week, with more time encouraged. If you need more flexibility than this, please let us know. 

Duration ⏳

This will be a six-month, fixed term contract, commencing from your start date (ideally June 2026).

Salary 💰

Up to £32,000 annually for a full-time role.

For candidates with more experience, we’re open to reduced working hours (e.g. a 4-day week or shorter days), with salary pro-rated (based on up to £40,000 full-time equivalent), with the net salary remaining £32,000.

Application process 💻

1. First stage: 30 minute video interview

2. Second stage: Short practical task

3. Final stage: 60 minute in-person interview with task review

A note on AI 🤖

If you’ve read this far - thank you! Just a little note on AI. At Higherin, we believe that AI will have a transformative impact on the world we live in, and we’re already utilising AI to move faster and make the daily work of our team more efficient.

Copywriting is uniquely affected by AI. To put it simply: this role does not involve producing LLM-generated copy on a repetitive basis. You’ll spend a lot of your time working on idea generation, presenting internally or in client meetings, and crucially, identifying when AI-generated copy is “boring” and using your own writing skills to improve it.

It’s a multi-faceted role, and you’ll be expected to work independently and take initiative to bring your campaigns to life. If all of that appeals to you, brilliant! In your application, let us know how your competencies match what we’re looking for.

All candidates must have proof of right to work in the UK. We cannot provide visa sponsorship for this role. 

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